Network Case Study:
Profit Point Tracking Software Challenges, Decisions and Migration Processes to Everflow
In September of 2019, the affiliate network Profit Point, experienced an series of tracking, and systems problems that seriously impacted their business with advertisers and publishers. They had been using a proprietary platform (Dgperform), but given mounting issues they began shopping for a more robust network tracking platform. This Case Study examines the problems Profit Point experienced, their features, and criteria for a new platform, the process, and the considerations surrounding their migration to Everflow. While network migrations are notorious for being fraught with challenges, service disconnects, and unforeseen consequences, this study captures relevant experiences, and lessons learned during this process. Their process resulted in a smooth transition, uninterrupted business and a positive, unanticipated in the latter half of 2019, growth in the relationships with their clients...